/* ============================================================
ONE page, told as a story from top to bottom.
home the claim
what what we do — input, processing, output
how how and why it works — one picture, the bridge
work how we work with you — four commitments
cases one industry worked through, two named as not yet
questions five challenges, answered short
team who is behind it
close what it takes, and the invitation
Every "get in touch" goes straight to the contact form — no
waypoint page. The deep pages (/evidence, /verify, /limits) still
exist for anyone who wants the long version.
============================================================ */
/* The story, top to bottom (Mo, 14.09.): what we do → how it works →
how we work with you. Every section is one headline, one short text,
one picture. The hero stays left-aligned; the sections below are
centred. */
function Hero2() {
return (
We know why customers leave.
Together we find what makes them stay.
Causal AI for business steering · millions of customer voices, several industries
);
}
/* Headline block for every section below — centred, short. */
function Head2({ eyebrow, children, sub, big, left }) {
return (
{eyebrow && {eyebrow}}
{children}
{sub && (
{sub}
)}
);
}
/* What we do — input, processing, output. The whole offer in one
picture, for a reader who stops right here. */
function WhatSection() {
return (
Causal AI for{' '}
business steering.
);
}
/* How it works, and why it works — one picture (Mo, 15.09.).
Medicine measures every step between a drug and a death rate; your
internal data alone cannot bridge that distance; so we structure and
quantify the voice of the customer and build the steps in between.
Accuracy guards: a blood pressure drug is approved on blood pressure
(FDA surrogate endpoint); never aspirin (it does not work through
blood pressure). */
function HowSection() {
return (
The distance from a measure to a result is usually too big.{' '}
We bridge it.
FDA, Table of Surrogate Endpoints — Hypertension: blood pressure, traditional approval (fda.gov) · NHLBI, Framingham Heart Study: high blood pressure as a risk factor for heart disease (nhlbi.nih.gov) · Customer route: video evidence before approval, demonstrated on its first link in the US (Case Studies → Automotive)
);
}
/* How we work with you — four commitments as one quiet row, not a grid
of numbered cards. Who decides, where the data runs, who works with
it, and how we label a finding. */
function WorkSection() {
const { PRINCIPLES } = window.GD;
return (
HOW WE WORK WITH YOU
{PRINCIPLES.map(([t, b], i) => (
0 ? 'lg:pl-6 lg:border-l border-line' : ''}`}>
{t}
{b}
))}
);
}
/* Case studies — one industry worked through, two named as not yet.
Greying them out is the honest form: it says where we have been and
where we have not. */
function CasesSection() {
const { CASES } = window.GD;
return (
Where we have done it.
);
}
/* The questions — this is where the page does its arguing. */
function QuestionsSection() {
return (
The questions we get asked.
);
}
/* Team — taken over from the current about page, wording and all: one
founder, and a CTO role stated as open rather than implied as filled.
We say nothing about anyone who has not agreed to be named. */
function TeamSection() {
const facts = [
{ k: 'COMPLIANCE', v: 'GDPR / EU data residency' },
{ k: 'FOUNDED', v: '2025' },
];
return (
Who is behind it.
Moritz Gentner
FOUNDER & MANAGING DIRECTOR
Eight years at a global premium OEM. Management consulting, aftersales —
working directly with top management. Now building GenData: turning customer
feedback into causal evidence.
);
}
/* The close: what it takes, and the invitation. */
function CTA2() {
const { CLOSING, CONTACT } = window.GD;
return (
It takes three things. We bring the technology.
Data — millions of customer voices, and what your
systems already record. People — your experts, who
know what was decided and when. Technology — our
software, and what we have already learned about causes in your industry.
No two of them are enough.
{facts.map(f => (